AI Agents Are the Future, and Matt Biilmann Will Break It Down at Infobip Shift 2025

AI isn’t just generating text and images anymore – it’s taking action. That’s where Agent Experience (AX) comes in. Coined by Netlify co-founder and CEO Matt Biilman, AX is like UX or DX, but designed for AI agents, with clean APIs and machine-friendly docs they can actually use.

Matt has spent decades building tools for developers and is widely known as the mind behind the term Jamstack.

This September 14-16, he’s taking the stage as a keynote speaker at Infobip Shift in Zadar, Croatia, the perfect chance to dive into AI agents and how they’re shaping Netlify’s future.

Let’s empower teams to build the software they know – but much faster with agents

When it comes to AI agents and Netlify’s evolving vision, Matt says it feels like déjà vu – like he’s back in 2015. Back then, they set out to unlock the power of the web for a new wave of developers.

They built the tools, workflows, and frameworks to take ideas from zero to production at any scale. Now, Matt sees history repeating itself – but this time, they’re doing it all over again for a brand-new audience: AI agents.

So, the mission hasn’t changed, but the players have. According to Matt, the first step is enabling teams to use agents to build the same kinds of software they’ve been developing over the past decade – but at a much faster pace.

Everything we’re doing now is focused on making Netlify the best possible platform for agents – from deploying and running them to enabling interaction and supporting the teams that use them.

Because at the end of the day, these agents are building things for people. That’s what excites Matt most: the opportunity for Netlify to once again help make the web a powerful platform, this time for a whole new wave of users and applications.

Agent-powered infrastructure will drive the future of development

Matt explains that the next phase involves creating new building blocks on the Netlify platform to enable entirely new types of software solutions – ones that wouldn’t be possible without generative AI.

He expects a major shift in how companies approach building versus buying software:

I think we’ll transition from spending on SaaS – essentially renting software – to investing in infrastructure and software powered by agents, which companies build, deploy, and maintain themselves.

In this new landscape, Matt believes platforms like Netlify will come out on top. Their bold, fully managed, web-focused approach makes them ideally suited to integrate and support AI agents.

What magic will Matt bring to Infobip Shift 2025?

As for his talk at the Infobip Shift conference, Matt notes that September already feels like the distant future given the rapid pace of AI development, so he’s sure many of his ideas will have evolved by then. But he offered a teaser to spark curiosity:

I plan to talk about the broader category of AX, what companies are doing to improve their products and platforms for working with agents, and what that looks like in practice.

Matt will share real examples from Netlify (what the team has built, shipped, and how it’s making an impact) along with insights into what other companies in the space are doing.

He’ll also discuss how the industry is starting to shape early standards for how agents interact with both Netlify’s products and the web itself.

Want to hear more? Join us at Infobip Shift, September 14 – 16.