Shift Conference

As a Solutions Engineer at Atlassian, Chris Davidson works with clients in an effort to make the most of Atlassian's tools and has first-hand experience of how we adapt to using AI.

Infobip Shift 2026 is heading to Zadar! Join us September 13-15, 2026, at Kresimir Cosic Hall - and yes, the call for speakers is officially open.

Lessons on scaling from two regions that are far more similar than we think.

If notifications were money, most apps would be bankrupt from all the trust they’ve blown on useless pings. Here’s how to fix them.

Same reasons for quitting, same salary expectations, same frustrations. Wait a minute, where is it coming from? Let's see... Oh, no. Reddit.

As AI moves from generating code to taking real actions, MCP provides a crucial safety net - but only if developers enforce strict controls and monitor every move.

AI will happily dive in and try to do everything you ask - but just like a mischievous dog, it sometimes gets it spectacularly wrong, warned Atlassian’s Dugald Morrow.

AI isn’t just here to assist - it can actually run your business like a boss while you sip your coffee.

For the first time ever, the Shift Conference is coming to Asia, landing in Kuala Lumpur in November 2025 - with a full focus on Copilots, Agents, and LLMs.

At this year’s Infobip Shift conference in Zadar, Andy Budd is coming with a message startup founders need to hear: building a great product isn’t enough.

Ever heard of Agent Experience (AX)? It’s all about designing platforms that AI agents can navigate with ease. The term was coined by Matt Biilmann - and he’s headed to Shift Zadar 2025!

Infobip Shift Zadar is back! From Sept 14-16, 2025, Southeast Europe’s top dev conference returns, turning Zadar into a global tech hotspot.

Infobip’s MCP is redefining how AI agents interact with real-world systems - enabling them to take meaningful actions with nothing more than a prompt.